Just last week we reported that Ford was using a MakerBot to model prototype car parts
- and now, it seems, the car company has also joined Thingiverse!
Four designs have already been added to the company's Thingiverse profile: a 3D logo, a scale model of a 1970s Ford Mustang, a model of a more modern Mustang, and a model of a Ford engine block. The files to print the models have already been downloaded hundreds of times, and Ford has also uploaded images of the finished printed objects to the gallery.
It's fascinating, really, to see a company engaging so completely with a new technology and with the online community that's sprung up around it. It's a hell of a lot more appropriate to the brand that starting a Pinterest account or jumping on any of the other zillion social networking bandwagons (although, we're afraid to look - does Ford have a Pinterest account?). By uploading cool-looking models like the Mustangs, Ford can generate an awful lot of goodwill from a very specific market, which is pretty smart...
Check out Ford's Thingiverse account here.